Reach customers on every screen
Reach. Engage. Convert.A free, three-evening course in promoting products, services and brands online: social media marketing, content that converts, search and email and measuring what works.
Being online is not enough. This is how you get noticed and get paid.
Digital Marketing Fundamentals and Essentials is a free, three-evening programme delivered by the ICT Authority together with Sigma Technical Institute under the Training 20 Million Citizens initiative. It covers how to promote products, services and brands through digital platforms and online marketing tools, from the first post to the sale.
The sessions run live online, so you can join from anywhere in the country. They suit small business owners, side hustlers, students, job seekers and anyone who markets an organisation, and no prior experience is needed.
What you will learn
- ✓Digital marketing foundations: your audience, your offer and the customer journey
- ✓Social media marketing, platform by platform
- ✓Content that sells: words, visuals and a posting rhythm you can keep
- ✓Being found: search basics, Google Business Profile and email marketing
- ✓Paid promotion on a small budget: targeting, boosting and what to avoid
- ✓Measuring results: reach, engagement, click-through and conversion
Register Now
Complete the form to join Digital Marketing Fundamentals and Essentials.